Magic Quadrant

The Gartner Magic Quadrant is a four-part graph that provides a visual representation of the most prominent competitors in a specific technology sector. Gartner, an IT research and analysis firm, produces the Magic Quadrant graph to give industry insiders and consumers alike a high-level, easy-to-understand view of the competitive landscape by grouping industry competitors into one of four quadrants on a square-shaped chart. Displayed in a clockwise arrangement, the quadrants respectively represent leaders (established companies with a product that is likely to continue seeing success in the future), visionaries (companies with a product that is conceived well, but with relatively poor execution), niche players (bottom-tier companies that are not outperforming peers or are focused on too small a segment of the given industry to be considered truly competitive with others), and challengers (companies with a product that currently works well but that does not reflect anticipated changes in the industry). Gartner has released a Magic Quadrant for the IWMS industry.