By Dave Clifton
Content Strategy Specialist
Professionals handling corporate real estate need proof of concept—something that shows they understand the nuances of managing property at the enterprise level. Alongside experience and formal education, real estate asset management certification is a major indicator of competency and capability when it comes to overseeing real property.
No matter the path they take to get there, certification is an important indicator in the abilities of a real estate asset manager. It’s also a sound investment for companies, with the expectation that certified real estate asset managers will affect change that improves the ROI of property.
What is real estate asset management?
Real estate asset management involves treating corporate real estate as an asset—something that adds value to the balance sheet or benefit’s the company’s operations. Instead of looking at the needs of facilities, it looks at how facilities contribute to the success of the company through a fiscal lens. In many ways, real estate asset management bisects property management and financial focuses, which makes it important to staff a professional who can liaise between these core focuses.
Looking at real estate as an asset means managing it like an asset. To do this, a real estate asset manager needs to focus on three key areas of asset optimization:
- Revenue generation.
- Risk mitigation
- Cost or loss savings
Within these three areas of focus is a world of opportunities and possibilities. Real estate asset management certification courses are where professionals learn to identify and capitalize on them. They learn the skills to approach real estate asset management from both property and finance standpoints, to make decisions that benefit both.
Real estate asset management courses
While some universities and higher learning institutions offer classes devoted to real estate asset management, they’re often lacking. They often provide great fundamentals for finance and real estate as an asset, but they gloss over the nuances of what a career in real estate asset management actually entails. The rare real estate asset management course may cover these duties in depth, but a class is far short of a curriculum.
Certificate programs exist to provide that missing curriculum. These programs drill down into specifics and cover not just fundamentals, but current standards, practices, trends, and philosophies. And, because they’re consolidated into several weeks or months, they’re an agile learning opportunity for a niche role in real estate management.
Where to get certified
Certification is best-earned from industry organizations or reputable secondary education institutions. There are several organizations devoted to real estate asset management and peripheral areas of focus, and each offers some form of certification consistent with industry best practices:
- NPMA Basic Asset Management Certificate
- BOMA Asset Management Course Series
- BOMI International Asset Management Course Series
- IREM Finance and Asset Management Courses
Professionals with one or more of these certifications are ready to step into an asset management role and govern facilities from a cost-benefit and revenue-generation standpoint. Best of all, certification programs like these frequently add extensions, modules, and refreshers to keep industry best practices current.
Real estate asset management online training
The beauty of most real estate asset management certification programs is that they’re completed online, at the pace of the person taking them. This makes certification a great opportunity for business professionals near to real estate asset management, or those who want to pursue it. In many cases, these courses are a good ongoing education investment for companies to make in their employees, and may manifest in direct ROI from well-managed real estate assets.
The benefits of certification are clear
Certification doesn’t just show core competency on the part of a real estate asset manager—it also helps them do their job better. Specialized programs and training courses devoted to asset management give property professionals unique insights not learned on any traditional career track. It goes beyond understanding real estate as an asset; it’s about understanding real estate as an asset to the business and its mission. Certification connects the dots in a way that manifests in a stronger, more cohesive real estate management strategy.
Keep reading: Ins and Outs of Facility Management Certification