By Dave Clifton
Many companies operate on campuses. They have multiple buildings designated for different purposes, with staff fluttering between them. Akin to anthills and beehives, there’s constant activity on corporate campuses, with everyone working hard to get from one destination to the next quickly and without delay. Consider the many people, destinations, buildings, and routes this involves and it’s not difficult to see the benefits of wayfinding.
For seasoned employees, getting from one place to another on a corporate campus might be a breeze. Even still, these experts can still get tripped up attending a meeting in a room they’ve never been to in a building they rarely visit. Now, think about a new employee or a visitor—someone who’s never been outside of an admin building. For these folks, wayfinding is downright essential.
What is wayfinding?
Wayfinding in a corporate setting is the act of providing context for movements within facilities. It could be as simple as numbering rooms or as robust as an app that offers step-by-step directions for guests who’ve never visited the building before. The purpose of wayfinding is to make navigating easy—whether to find a person, place, or specific type of space. On a campus, this type of system is even more important, since navigable space goes far beyond a single floor or building.
12 benefits of wayfinding software on campuses
Not only does it take time for people to traverse campuses to get from one destination to another, there are more routes to use. Moreover, it’s easier to get lost or lose your bearings going from one building to another. The benefits of implementing a wayfinding system on a corporate campus are invaluable in saving time, improving experience, and even bolstering productivity.
- Space location and utilization. Marc needs a standing desk. Roselia prefers a quiet workstation. Emile needs a 12-person conference room in Building X. Wayfinding is the quickest way to connect need with space. It’s a direct route to the best available workspace.
- Efficient employee movement. Getting lost on a corporate campus can result in lots of wasted time and lost productivity. Employees avoid detours, reduce backtracking, and shave minutes off their route when the quickest path is right in the palm of their hands.
- Improved employee confidence. Wayfinding offers a straightforward path to the destination, to give employees confidence while they navigate new or unfamiliar areas of the campus. This is vital for new employees as they get acclimated.
- Welcoming to visitors/guests. Guests need to know exactly where they’re going on a campus. A wayfinding solution instantly improves the visitor experience. Guests won’t need to stop and ask for directions or spend time trying to call or text the person they’re meeting.
- Easy directory integration. If Lenore needs to meet with Rajesh, she can locate him via the wayfinding directory and get instant directions to his desk. This is particularly useful in flex spaces, where employee location hinges on personal devices or current bookings.
- Robust software integration. Need to book a hotel desk en-route to a building? Wayfinding integrations make space accessible on-the-go. Book the space from the wayfinding app and get instant directions to it.
- Employee autonomy. On free-assign campuses, it’s important for employees to own a sense of autonomy. Wayfinding gives them that freedom. Whether they want a quiet workspace, somewhere near the cafeteria, or a desk with a view, exploring is simpler.
- Increased productivity. Employees spend less time wandering the campus and more time getting settled into their workspace comfortably. There’s also a certain productivity in understanding your bearings—you’re less out of your element when you know exactly where you are.
- Better space utilization. Wayfinding opens the door to spaces employees might not know about or think to use. When they know where these spaces are and how to get to them, they’ll use them, which boosts campus-wide space utilization metrics.
- Contextualized campuses. Wayfinding puts the campus in context, no matter how large it is. As they navigate around, employees become more familiar with where spaces are, what utilities they’re near, how to use certain spaces, and what the best routes are.
- Improved safety. Intelligent wayfinding systems can account for campus construction, on-site hazards, and other obstructions. They’re smart enough to navigate people around the problem, so they get to where they’re going quickly and safely.
- Better traffic flow on campus. Every campus has common areas and high traffic thoroughfares. Like a car’s GPS, smart wayfinding can route and re-route people across campus to avoid pile-ups and bottlenecks in well-traveled areas.
Wayfinding on campuses is essential. Even for those who are intimately familiar with the campus environment, the ability to rely on wayfinding software for routing and quick answers is key in helping the campus environment feel smaller and more personal.
Make navigation simpler
Employees will eventually get to the point where they don’t rely on wayfinding. That said, wayfinding is still a tool available to them for specific uses—booking a desk, finding a person, or locating an asset, for example. Whether they use it daily or only as-needed, wayfinding is the backbone of any corporate campus and the ebb and flow of movement throughout it.
Keep reading: The Five Major Pillars of a Wayfinding Program